Clarity first
Good design makes the product easier to understand. Looking good is the easy part.

About · Cardiff, Wales
I’m a senior product designer with 7+ years across banking, insurance, SaaS, and media. I’m happiest in the middle of a messy product problem: finding the signal, making the trade-offs clear, and turning it into something people can use with confidence.
I bring visual craft, interaction design, and design-systems depth, but lead with product judgment and evidence. I work directly with product, engineering, research, content, data, marketing, and compliance, because the best answer rarely belongs to one discipline and almost never arrives fully formed in the brief.
Alongside my product roles, I co-founded QZee, a booking platform for service businesses, and led its product design. It kept me close to the consequences of design decisions: getting a feature shipped, watching where people struggle, handling commercial constraints, and improving the product without hiding behind a handoff.



Good design makes the product easier to understand. Looking good is the easy part.
Anyone can show screens. The real signal is the decisions, constraints, trade-offs, and outcomes behind them.
Reusable patterns keep quality high when the product moves faster than any one designer can review.
Lead a team of designers on the subscriptions experience inside a high-scale mobile-banking product, setting the goal and defining the problem alongside content, research, product, and engineering.
Led the strategic rollout of a multi-brand design system across regulated digital products, managing a UI designer and a team of developers.
Designed FCA-regulated journeys with product, engineering, research, content, and compliance partners.
Designed responsive streaming experiences across web, mobile, and television for global media and sports products.
Co-founded the booking platform and shaped product strategy, research, flows, interface design, and commercial delivery alongside later product roles.
Nielsen Norman Group · Credential 1088136
Sterling Training Ltd
Google via Coursera
Scrum Alliance · Credential 1607217
Graduated with 68.9% overall, with a focus on UX and front-end development.