Clarity first
Good design makes the product easier to understand. Looking good is the easy part.
About · Wales
Cameron Calder. Senior Product Designer (UX/UI).
Senior product designer with 7+ years designing digital products across financial services, SaaS, and media. I turn complex user and business problems into clear, usable products, and I’m strongest in conversion, onboarding, activation, and scalable UX.
How I work
I bring strong visual craft, interaction design, and design systems expertise, but lead with product thinking, collaboration, and measurable outcomes. I work closely with product, engineering, marketing, research, content, and data partners to reduce friction, build trust, and help users get started quickly.
Principles
Decisions over screens
Anyone can show screens. The real signal is the decisions, constraints, trade-offs, and outcomes behind them.
Systems protect quality
Reusable patterns keep quality high when the product moves faster than any one designer can review.
Tools & skills
FigmaStorybookComponent librariesDesign tokensUI design for web & native appsUI strategy & design principlesResponsive and adaptive designData-informed UI iterationVisual design & interaction detailDesign systemsAccessibility-led UIWCAG 2.1 AAUsability testingAgile & ScrumFCA-regulated environmentsCompliance-led designStakeholder managementMentoring designersFramer
Experience
- Senior UX Designer · One of the UK's biggest banksOct 2025 to Present
- Senior UI Designer · One of the UK's biggest insurersOct 2024 to Oct 2025
- Mid UX Designer · One of the UK's biggest insurersNov 2023 to Oct 2024
- Mid UX/UI Designer · Nagra KudelskiSep 2022 to Nov 2023
- Design Lead · QZeeSep 2019 to Sep 2022
Awards & recognition
- Gamechanger AwardOne of the UK's biggest banksMar 2026
- Above & Beyond departmental awardOne of the UK's biggest insurersJan 2024
- Winner, Google x Tramshed Start-up AcademyGoogle x TramshedAug 2022
Certifications
- NN/g User Experience CertificationOct 2024
- Google UX Design CertificationMar 2023
- Communication Skills For Senior Engineers & LeadsJun 2023
Education
- Computer Science BSc 2:1 · Swansea University2018 to 2021
Graduated with 68.9% overall, with focus on UX and front-end.