DAO-B
DAO-B is a decentralised voting platform concept I designed to explore equitable reward distribution in start-ups and Web3 teams. Centred around a connected wallet, it allows teams to vote anonymously (or publicly) on each member’s contribution, triggering automated bonus distribution via smart contracts. With flexible intervals and transparent scoring, DAO-B was created to help early-stage businesses incentivise participation fairly, without needing large cash reserves or manual oversight.
Year
2020
UI Design
UX Design
Product Design
Individual
Industry:
Web3 SaaS
Watch Hockey
Product Designer – DAO-B Web3 Voting Platform
Designing a decentralised, trustless bonus system for modern teams
DAO-B was a self-initiated Web3 product concept designed to explore fairness, incentive alignment, and decentralised governance in early-stage teams. The platform revolved around a core idea: enable teams and start-ups to reward contribution transparently and equitably, even with limited capital. Built on the principles of decentralisation, DAO-B used wallet-based identities and customisable voting cycles to automate bonus distribution without bias or central control.
My Role
Conceived and designed the entire product experience from scratch
Defined system architecture for anonymous or public voting logic
Created UX flows for wallet connection, voting, and payout setup
Prototyped multiple voting models (weighted, rotating, consensus-based)
Designed onboarding and participation logic for non-technical team members
Key Features Designed
Wallet-based login and identity system compatible with common Web3 wallets
Customisable voting windows and reward intervals (e.g. weekly, monthly)
Anonymous or named voting modes to suit team dynamics
Score-based bonus allocation, distributed via smart contract
Admin dashboard for teams to define criteria, control participation, and manage transparency
Results
✅ Delivered a complete product vision that blended UX design with smart contract logic
✅ Enabled trustless team governance models for remote and decentralised teams
✅ Helped early-stage founders imagine fairer alternatives to equity or flat salaries
✅ Showcased the potential of user-first design in complex Web3 systems
DAO-B allowed me to combine technical curiosity with product strategy—designing a system that tackled real incentive problems in the start-up world through the lens of decentralisation, transparency, and trust.
Watch Hockey
