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Agency proposal concept · footballConcept work

Connected Matchday: a smart-stadium agency concept

An agency pitch concept using Stockport County reference imagery to make a connected smart-stadium proposition tangible across tickets, live context, stadium services, loyalty, and participation.

Role
Product & Visual Designer — concept
Year
2022
Platform
iOS · Android
concept screens shown
19
journey scope
Ticket to full time

Evidence note: Agency pitch concept using illustrative brands and sample data; it was not commissioned, shipped or validated, and no affiliation is implied.

01 · Pitch brief

What the concept needed to communicate

The pitch needed to make a connected smart-stadium opportunity easy to grasp at a glance. The concept brings planning, entry, live context, stadium services, loyalty and participation into one coherent mobile product world.

02 · Concept work

The work

The creative prompt was to imagine one mobile destination spanning fixtures, live match context, tickets, stadium services, rewards, and club content.

One clear matchday structure

The concept uses a simple information hierarchy to make the breadth of the idea legible in a presentation: the next fixture, match state, tickets, and club content remain visible without turning the home screen into a menu maze.

Stockport County app home screen with a season pass, news, fixtures, highlights, tickets, and store entry points
HomeFull image ↗
Stockport County matches screen with a live score card and upcoming fixtures
Matches
Future fixture screen with match date, team crests, ticket and alert actions, and the squad
Future fixtureFull image ↗
Vertical Stockport County reel showing match footage, account details, engagement counts, and bottom navigation
Reels

A product that changes with the match clock

The match clock became the pitch's organising idea. A future fixture can suggest tickets and alerts; the hours before kick-off can surface access and optional upgrades; live and post-match states can bring in stadium services, statistics, the timeline, supporter posts, and the squad.

Pre-match event screen with ticket details, seat information, stadium guidance, merchandise, support, and receipt actions
Before the matchFull image ↗
Match portal a few hours before kick-off with a countdown, ticket details, and a better-seats message
Hours before kick-off
Match statistics screen comparing score, scorers, possession, shots, passing, cards, offsides, and corners
Match stats
Match timeline showing a supporter question, goal, yellow card, miss, halftime, and event cards
Live timeline
Squad screen showing manager Dave Challinor and player lists by position
Squad

From ticket access to stadium entry

To make the smart-stadium proposition credible in the deck, the concept extends beyond a single polished ticket. It shows an empty state, an upcoming ticket, seat choice, ticket verification, and the purchase record behind imagined matchday extras.

My Tickets empty state with upcoming and past tabs plus a scan QR ticket action
No ticket yet
My Tickets screen with QR scan action and an upcoming Stockport County versus Sutton United ticket card
Upcoming ticket
Purchase tickets seat map with available, occupied, and chosen seat legend
Seat selection
Ticket verified confirmation explaining that in-app matchday features are now available
Ticket verified
Shopping cart with food items, purchase action, order totals, payment status, redeem, and invoice actions
Matchday purchase

Identity, loyalty, and participation

The proposal also explores how one account could connect access, supporter status, rewards, membership, and club participation. The shared hierarchy makes these imagined surfaces feel related in the pitch.

Stockport County concept login screen with email, password, create account, forgot password, terms, privacy, and skip options
Login
Rewards earn screen with supporter points, progress, and special stadium reward cards
Earn rewards
Rewards redeem screen showing home-ticket and VIP-access coupons with points thresholds
Redeem rewards
Premium club membership screen with a player image, benefits, and purchase action
Premium membership
Premium members screen with priority ticket and parking actions plus voting results over match footage
Member participation
03 · Scope

What this concept demonstrates

The pitch produced an iOS and Android matchday concept spanning planning, entry, live context, stadium services, rewards and participation. My contribution covered product and visual design for the concept.

04 · Reflection

The match clock organised the whole service

Using time before, during and after the match as the organising model kept tickets, stadium services, live context and participation coherent within one supporter journey.

Pitch deck · 10 slides

Connected Matchday — smart-stadium agency concept

An independent agency pitch concept for a connected football matchday spanning planning, access, live context, stadium services, loyalty, and a proposed three-match pilot. Stockport County reference imagery and all interface data are illustrative; no affiliation or endorsement is implied.

Download editable PowerPoint ↓
Scroll through the proposal →01—10
  1. Midnight-blue cover for the Connected Matchday smart-stadium agency concept, with Stockport County reference screens for home, pre-match, and live timeline states.
    01Make matchday one connected experience.
  2. Five-stage supporter journey from discovery through return, proposing that one identity and event timeline carry context across each hand-off.
    02The opportunity is to carry supporter context across every hand-off.
  3. Three mobile concept states show pre-match arrival, a live event timeline, and the next fixture as a post-match continuation.
    03The product should change with the match clock.
  4. Home, matches, and future-fixture concept screens sit beside three proposed principles: one glance, one state, and one next action.
    04One home gets supporters to the next useful action.
  5. A three-step illustrative ticket flow connects an upcoming ticket, seat selection, and verified matchday access.
    05A ticket should unlock more than a seat.
  6. Timeline, match-state, and squad concept screens answer what changed, what is happening, and who is involved.
    06Live context should add to the game — not compete with it.
  7. Pre-match, seat-upgrade, and receipt screens demonstrate an illustrative context-to-service-to-control flow for smart-stadium actions.
    07Stadium services should feel like part of the match.
  8. An illustrative supporter identity connects attendance, participation, earning, and return beside rewards and membership concept screens.
    08Every visit can compound into value and belonging.
  9. A proposed three-match pilot uses access, engagement, and action cards with clearly labelled decision gates rather than forecasts.
    09Three home matches can test access, engagement, and action.
  10. Final decision slide requests one owner, one representative event path, and one three-match pilot window beside home, fixture, and access concept screens.
    10Approve one club. One stadium. Three matches.
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