How do you give football fans one clear place to follow their club?
End-to-end product design for a football fan platform: IA, interaction design, a design system, and research and testing that turn scattered club content into one clear place to follow the game.
Project frame: Premier League × Stockport FC: one clear home for football fans
Role
Product Designer (UX strategy, information architecture, interaction design, design system, research and testing)
Year
2022
Platform
Web · Responsive
IA
structure first
Fixtures, results, news, and club content only work when the information architecture makes them findable.
Tested
with fans
Research and usability testing steered the structure and interactions, not internal opinion.
Reconstructed artifact · Product interface
01 — Context
The problem
Football clubs spread fans across fixtures, results, news, and commercial content, often in disconnected places. The job was one clear home where fans get what they came for in seconds, built on solid information architecture and a design system that scales.
02 — Evidence
What shaped the direction
Fans want a few things, fast
When's the next game, what happened, what's new: the IA has to surface those instantly.
Consistency at scale
A design system keeps fixtures, news, and club sections coherent as content and seasons accumulate.
03 — Process
How it came together
The brief
Following a football club shouldn't mean hunting across half a dozen places. The brief was one clear home for fixtures, results, news, and club content, where fans get what they came for in seconds, on any device.
Reconstructed artifact · Product interface
The fan platform: fixtures, results, and news in one clear, findable structure.
Starting with the structure
I started with information architecture. Fans want the same few things fast (next game, last result, latest news), so the structure had to surface them instantly. I validated it with research and usability testing with real fans.
A design system for the long season
A design system kept the platform consistent across fixtures, news, and club sections, so quality holds as content and seasons accumulate.
04 — Craft
Decision trail
01Started with information architecture, since the platform only works if fixtures, results, and news are instantly findable.
02Validated structure and interactions with real fans through research and usability testing, not internal debate.
03Built a design system so the experience stays consistent as content and seasons pile up.