A connected matchday concept
An agency pitch concept using Stockport County reference imagery to make a connected smart-stadium proposition tangible across tickets, live context, stadium services, loyalty, and participation.
- Role
- Product & Visual Designer, concept
- Year
- 2022
- Platform
- iOS, Android
- Deliverable
- 19concept screens shown
- Scope
- Ticket to full timejourney scope
Evidence note: Agency pitch concept using illustrative brands and sample data; it was not commissioned, shipped or validated, and no affiliation is implied.
On this page
What the concept needed to communicate
The pitch needed to make a connected smart-stadium opportunity easy to grasp at a glance. The concept brings planning, entry, live context, stadium services, loyalty and participation into one coherent mobile product world.
Decision chapters
The creative prompt was to imagine one mobile destination spanning fixtures, live match context, tickets, stadium services, rewards, and club content.
The concept uses a simple information hierarchy to make the breadth of the idea legible in a presentation: the next fixture, match state, tickets, and club content remain visible without turning the home screen into a menu maze.
The match clock became the pitch's organising idea. A future fixture can suggest tickets and alerts; the hours before kick-off can surface access and optional upgrades; live and post-match states can bring in stadium services, statistics, the timeline, supporter posts, and the squad.
To make the smart-stadium proposition credible in the deck, the concept extends beyond a single polished ticket. It shows an empty state, an upcoming ticket, seat choice, ticket verification, and the purchase record behind imagined matchday extras.
The proposal also explores how one account could connect access, supporter status, rewards, membership, and club participation. The shared hierarchy makes these imagined surfaces feel related in the pitch.
What this concept demonstrates
The pitch produced an iOS and Android matchday concept spanning planning, entry, live context, stadium services, rewards and participation. My contribution covered product and visual design for the concept.
The match clock organised the whole service
Using time before, during and after the match as the organising model kept tickets, stadium services, live context and participation coherent within one supporter journey.
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