Liv Golf
LIV Golf Digital was a concept platform designed to showcase LIV’s bold new approach to the sport through immersive streaming, live stats, and fan-first interaction. As part of a competitive tender, I led the product design and prototyping of a mobile-first experience focused on premium content, player tracking, and a modern viewing interface. The design balanced LIV’s disruptive brand with a polished, intuitive UX to impress executives and support their global digital ambitions.
Year
2022
UI Design
UX Design
Product Design
Collaborative
Industry:
Sports/SaaS
ADS
Product Designer – LIV Golf Digital Experience
Pitching a bold new way to experience golf
Overview
LIV Golf is reshaping the sport with a fast-paced, global format—and they needed a digital experience to match. As part of a competitive tender for their streaming and app contract, myself and another designer at Nagra were tasked with designing and presenting a cutting-edge mobile prototype that brought the LIV brand to life. The goal was to create an immersive fan experience that felt premium, modern, and unlike anything in traditional golf broadcasting.
My Role
Jointly led product design and prototyping for LIV Golf’s mobile streaming experience
Designed a visually impactful homepage to showcase live and upcoming events
Created dynamic layouts for live stats, player tracking, and multi-angle viewing
Crafted a streamlined UX to support real-time engagement and fast content switching
Presented design concepts directly to LIV executives as part of the tender pitch
Key Features Designed
Mobile-first interface with an emphasis on live streaming and real-time scoring
Interactive leaderboard with player biometrics and shot-by-shot updates
Personalised content hub with highlights, schedules, and exclusive interviews
Bold visual design aligned with LIV’s disruptive branding and tone
Prototype built in Figma with high-fidelity interactions for stakeholder walkthrough
Results
✅ Delivered an end-to-end prototype tailored to LIV Golf’s high-impact vision
✅ Received positive feedback from executives on the clarity, polish, and originality
✅ Demonstrated LIV’s potential for a fully-owned fan experience outside traditional broadcasters
✅ Created a scalable foundation for future development across mobile and OTT
This project showcased my ability to quickly turn vision into reality—combining design craft, storytelling, and strategic thinking to win buy-in at the highest level.
ADS
