How do you grow a design system from reusable components into an organisational capability?
Senior UI and UX work across the design system and FCA-regulated journeys of one of the UK's biggest insurers, helping scale reusable patterns, accessibility, and design-dev collaboration across the organisation.
Project frame: One of the UK's biggest insurers: scaling a multi-brand design system across regulated products
Role
Senior UI Designer · Mid UX Designer
Team
Design lead · Designers · Developers · Product · Compliance
Year
Nov 2023 to Oct 2025
Platform
Design system · Web · FCA-regulated journeys
System
reusable components
Led UI work on accessible components and patterns in a Figma-based system.
Multi-brand
organisation scale
Scaled reusable components and patterns across the organisation and multiple brands.
FCA
compliance-led design
Embedded regulatory requirements into scalable, accessible journeys.
Adoption
enablement
Supported designers and developers through tutorials, clinics, and documentation.
Reconstructed artifact · Design system
01 · Context
The problem
A design system only matters if people can adopt it, trust it, and ship with it. One of the UK's biggest insurers needed reusable components and patterns that worked across brands, satisfied accessibility and FCA requirements, and made delivery easier for designers and developers.
02 · Evidence
What shaped the direction
Component quality
Led UI design for reusable components and patterns in a Figma-based system, with accessibility and consistency at the centre.
Adoption model
Onboarded designers and developers through tutorials and design clinics, with documentation as the backstop rather than the whole plan.
Stakeholder buy-in
Used time-saving evidence to frame the business case for continued design-system investment.
Regulated journey work
Partnered with product, engineering, and compliance across discovery, prototyping, validation, and delivery.
03 · Process
How it came together
The brief
At one of the UK's biggest insurers, I worked first as a Mid UX Designer on
FCA-regulated financial journeys, then as a Senior UI Designer helping grow the
design system capability alongside the design lead. The work was both craft and
adoption: design the components well, then help the organisation use them well.
Reconstructed artifact · Design system
NDA-safe reconstruction of reusable components, patterns, and tokens for multi-brand delivery.
Scaling quality through a system
I led UI design for reusable components and patterns in a Figma-based system,
with accessibility, consistency, and FCA compliance built in. The goal was
better implementation quality and faster, more coherent delivery across product
teams and brands, with the component library as the means.
Helping teams actually adopt it
A system only works when people use it correctly. I helped onboard designers and
developers through tutorials and design clinics, giving teams a practical path to
adopt the system while improving design-dev collaboration.
Making the case for investment
The work used time-saving evidence to frame why continued investment mattered
and to connect design quality with delivery efficiency and regulated product
outcomes. Exact adoption and team-growth figures remain pending public verification.
04 · Craft
Decision trail
01Focused on reusable, accessible Figma components and patterns that could scale across brands instead of solving each journey as a one-off.
02Treated adoption as a product problem, using tutorials and design clinics to help designers and developers use the system well.
03Used time-saving evidence to translate system quality into a business case for continued investment.
04Embedded FCA and compliance needs into flows early, so regulated design was structural rather than a late-stage approval gate.
05 · Delivery
What shipped
Accessiblecomponent standard
Multi-brandreusable patterns
FCAregulated journeys
Confidential details are omitted. Any reconstructed visuals are labelled, and exact figures are only shown where they can be shared.