The Gym Group: designing a faster mobile onboarding and membership journey

The creative direction centred on two easy-to-understand moments in a mobile gym journey: how clearly someone can join and how reliably they can return.

Registration: the shortest honest path

The registration concept turns a multi-field form into one question at a time, each with a single primary action and inline validation. Forgiving inputs, a visible step count, and a "skip for now" option help the idea read as light and approachable inside the proposal.

The patterns underneath are deliberately boring in the best way: one clear decision per screen, real-time validation, generous tap targets, and never asking for anything the moment does not need. Boring is what makes it feel fast.

Passwordless by default

The access concept makes a magic link the primary path, with password and social sign-in kept as fallbacks and biometric unlock shown after the first success. The "check your inbox" screen closes the visual story with a resend timer and an easy way to correct a wrong address.

Onboarding: personalise before asking for money

Four quick steps cover fitness level, goals, and gym friends before the concept mentions money. Progress stays visible, choices remain reversible, and a sensible default keeps every screen moving.

Choosing a plan: from browsing to paying

The plan concept puts Standard and Ultimate side by side, shows the billing-period trade-off, and frames each perk as an outcome rather than a feature. The coupon field is deferred so the visual hierarchy stays on the membership choice.

Shared patterns kept four journeys coherent

Because the concept spans sign-up, access, onboarding, and billing across two platforms, I applied shared tokens and components so the presentation stayed coherent as the screen set grew. Tap targets were drawn at least 48px, colour pairings were selected against WCAG AA targets, and validation was shown inline.