Watch Hockey
Watch.Hockey is the official digital platform of the International Hockey Federation (FIH), developed in partnership with NAGRA to bring the global hockey community together. It offers live match streaming, real-time scores, replays, personalised content, and news across mobile and web platforms. Serving fans in over 100 countries, it covers major international events like the FIH Pro League and Olympic qualifiers, creating a seamless, centralised hub for following the sport anytime, anywhere.
Year
2021
UI Design
UX Design
Product Design
Collaborative
Industry:
Sports/SaaS
QZee
UX, UI & App Design for a Global Sports Platform
Transforming the digital fan experience for international hockey
I jointly led product design for Watch.Hockey, the official platform of the International Hockey Federation (FIH), helping launch a unified mobile and web experience for a global fanbase. The goal: make it easy and enjoyable to follow live hockey, anywhere, anytime.
My Role
UX strategy & research
Mobile app design (iOS & Android)
Responsive web design
Component-based UI system
Developer handoff & QA support
Challenges
The original platform struggled with discoverability, onboarding friction, and inconsistent experiences across devices. Fans found it difficult to navigate live content or feel truly connected to their teams.
What I Did
Conducted research sessions with users across multiple regions to understand habits, pain points, and content expectations
Mapped end-to-end journeys for live matches, replays, team tracking, and content browsing
Designed a new onboarding flow that personalised content by team and region
Created a real-time match hub featuring live scores, stats, and media
Developed a lightweight, scalable design system for speed and consistency
Worked closely with developers to ensure fast implementation and cross-platform cohesion
Results
✅ Improved user engagement during the FIH Hockey World Cup
✅ Faster dev turnaround through reusable UI components and clear documentation
✅ Consistent, professional look and feel across web and mobile
✅ Positive feedback from users and internal stakeholders for usability and polish
QZee
