Shaping a global home for live sport

I collaborated with a highly skilled Senior UX Designer who led the overall UX across the website and app. I translated that product architecture into visual design, responsive UI and prototypes that engineering teams could use.

The product foundations began before the final Eurovision Sport identity had fully matured. That made flexibility a delivery constraint, not a nice-to-have. Components had to absorb changing brand assets, different content types, and multilingual labels without forcing the team to rethink every journey.

The early mobile artifacts below use NAGRA working branding. The current web captures use the launched Eurovision Sport identity. The difference is useful evidence: the surface changed, while the underlying product model remained recognisable.

Live sport changes the hierarchy. Fans need to see what is live, what begins next, and how quickly they can reach the correct event. Schedule, date, status, and start time therefore became core navigation signals rather than supporting metadata.

The platform also had to work at several levels: one global service, individual sports, federation destinations, competition schedules, event detail, and the player itself. We kept those layers connected so federation depth did not turn the product into a set of unrelated microsites.

Navigation density, card behaviour, player states, account journeys and content length each needed device-appropriate treatment, while still reading as one service. Collapsing the desktop layout onto a phone would have broken all five.

The app-download journey made that relationship visible. Web remained a complete streaming surface while also giving fans a clear route into the native experience, without changing the product's information model or identity.

The NAGRA and EBU launch announcement verifies the 2024 worldwide free-to-air launch, platform surfaces, and operating context. This public source informs the launch context; the contribution wording on this page reflects my own role.