How do you package live European sport into one clear, watchable experience?
Visual design, responsive UI, and prototyping for a European sports streaming platform, turning a broad content offer into a clear, watchable experience.
Project frame: Eurovision Sports: live European sport in one clean stream
A wide spread of sports and events only works if the interface makes the next thing to watch obvious.
Responsive
any screen
Designed and prototyped to hold up across the devices fans actually use.
Reconstructed artifact · Product interface
01 · Context
The problem
A pan-European sports streaming offer is broad by nature, with many sports and many events. The design job was to make it feel clear and watchable rather than overwhelming, across screens.
02 · Evidence
What shaped the direction
Findability first
Streaming a broad sports catalogue is a findability problem first and a visual one second.
03 · Process
How it came together
The brief
A pan-European sports platform has a lot to show, and the risk is overwhelming people. The job was a clear, watchable experience that makes the next thing to watch obvious, on any screen.
Reconstructed artifact · Product interface
The mobile home: editorial content, live events, and schedule shortcuts in one repeatable feed.
Surfacing what to watch next
With a broad catalogue, findability beats decoration. I designed and prototyped an interface that surfaces the next thing to watch and holds up responsively across devices.
Reconstructed artifact · Product interface
Login and account access
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Onboarding prompt
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Favourite sports
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Favourite leagues
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Favourite athletes
Live sport and partner hubs
The product had to work both as a broad sports streamer and as a home for federation-led experiences. The app keeps live content close, while federation and competition pages give fans a clear route into schedules, competitions, and video.
Reconstructed artifact · Product interface
Live and today
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Federation browse
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Competition schedule
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Federation detail
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Live playback
Web and app handoff
On web, the experience carries the same sports-streaming system into desktop event pages and app download prompts, so fans can move between discovery, playback, and install without the product changing personality.
Reconstructed artifact · Product interface
The desktop handoff: the web product routes fans into the native app without losing the streaming brand.
04 · Craft
Decision trail
01Designed the interface to make 'what to watch next' obvious despite a broad catalogue.
02Used onboarding and favourites to turn a large multi-sport catalogue into a personal feed.
03Prototyped the experience responsively so it held up on the devices fans actually use.
