The Gym
The Gym is a leading UK fitness chain with a focus on affordable, 24/7 access. I was brought in to redesign their mobile app experience, with a particular focus on the onboarding and brand direction for a new digital member journey. The goal was to simplify registration, reduce friction, and create a more welcoming, energetic first impression. The final design aligned with The Gym’s evolving brand and supported better member conversion, engagement, and retention through thoughtful UX.
Year
2023
UI Design
UX Design
Product Design
Individual
Industry:
Fitness/Mobile App
OpenTV
Product Designer – Fitness App Onboarding Redesign
Modernising The Gym’s mobile experience for new members
The Gym Group is one of the UK’s leading low-cost fitness chains, known for 24/7 access and flexible memberships. I was tasked to redesign the mobile onboarding experience as part of a broader brand and app refresh. The goal was to create a cleaner, faster, and more engaging entry point for new members while reinforcing The Gym’s bold, inclusive brand identity.
My Role
Redesigned the full onboarding flow—from account creation to membership setup
Applied user research and feedback to simplify key steps and reduce drop-off
Updated the app’s visual language to reflect The Gym’s refreshed brand positioning
Key Features Designed
A simplified sign-up and account creation process with clear CTAs
A new visual identity across onboarding screens, leveraging brand colour and tone
Modular onboarding flow to support upsells, promotions, and third-party integrations
Clear confirmation and welcome states to build user confidence and reduce support load
Results
✅ Delivered a full app onboarding redesign aligned with The Gym’s new branding
✅ Helped reduce user friction and support queries through clearer UX
✅ Created a scalable, accessible foundation for future app enhancements
This project allowed me to bring together UX, branding, and product thinking—translating real user needs into a sleek, conversion-driven onboarding experience for thousands of new members.
OpenTV
