FIDE pitch concept: organising home and live chess across responsive web
An agency pitch concept created to make a future FIDE experience tangible and demonstrate visual product craft across home and live-watch screens.
- Role
- Product & Visual Designer — concept
- Year
- 2023
- Platform
- Web
- responsive breakpoints
- 3
- concept scope
- Home + live watch
Evidence note: Agency pitch concept; it was not commissioned, shipped, validated or measured.
What the concept needed to communicate
The pitch needed to make a possible FIDE digital experience feel credible and exciting at a glance. The concept used home, live-watch and responsive screens to show how official chess could feel modern.
The work
The creative prompt was to imagine an official chess destination that felt as authoritative as the institution while still looking current across editorial, tournament, and live-play surfaces.
Making the full chess offer legible at a glance
To make the direction convincing in a deck, I used clarity and restraint as the main visual cues. The home concept brings live games, tournaments, and coverage together so the breadth of the idea is legible at a glance.
Separating the fixed shell from scrolling content
The concept separates fixed navigation from scrollable content and carries the same hierarchy across desktop and mobile.
Keeping the live board at the centre
The watch concept combines video, live board state, player identity, clocks, notation, chat, analysis, voting, and advertising. The craft decision was to keep the board visually dominant while using the surrounding panels to make the pitch feel rich and credible.
What this concept demonstrates
The pitch produced a responsive home and live-watch concept across desktop, tablet and mobile. My contribution covered product and visual design, using the live board as the dominant interaction anchor.
Watch mode needed one clear centre
The concept was strongest when video, chat, voting and notation supported the live board instead of competing with it; that hierarchy gave an unfamiliar product idea a clear centre.