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An official home for live chess

An agency pitch concept created to make a future FIDE experience tangible and demonstrate visual product craft across home and live-watch screens.

Role
Product & Visual Designer, concept
Year
2023
Platform
Web
Scope
3responsive breakpoints
Scope
Home + live watchconcept scope

Evidence note: Agency pitch concept; it was not commissioned, shipped, validated or measured.

On this page
Pitch brief

What the concept needed to communicate

The pitch needed to make a possible FIDE digital experience feel credible and exciting at a glance. The concept used home, live-watch and responsive screens to show how official chess could feel modern.

Concept decisions

Decision chapters

The creative prompt was to imagine an official chess destination that felt as authoritative as the institution while still looking current across editorial, tournament, and live-play surfaces.

Chess X Play desktop home screen with a World Chess Championship hero, live games carousel, latest game cards, tournament modules, headlines, advertising, and social follow panel
The home experience brings live games, latest coverage, tournaments, headlines, and federation surfaces into one clear destination.View full image ↗

To make the direction convincing in a deck, I used clarity and restraint as the main visual cues. The home concept brings live games, tournaments, and coverage together so the breadth of the idea is legible at a glance.

Chess X Play wide desktop home screen showing the World Chess Championship hero, live game boards, latest games, and headlines panel
Desktop homeView full image ↗
Chess X Play mobile home screen with logo header, championship hero, live game boards, and latest games section
Mobile homeView full image ↗

The concept separates fixed navigation from scrollable content and carries the same hierarchy across desktop and mobile.

Figma layer list for the Chess X Play phone home screen showing fixed header, hamburger menu, logo, nav, menu background, and scrollable hero and main content layers
The Figma structure separates fixed shell elements from scrollable hero and content layers.View full image ↗

The watch concept combines video, live board state, player identity, clocks, notation, chat, analysis, voting, and advertising. The craft decision was to keep the board visually dominant while using the surrounding panels to make the pitch feel rich and credible.

Chess X Play watch page on desktop with Anand versus Carlsen match header, video player, chat panel, large chess board, player clock panels, voting module, move list, and Omega advert
Desktop watch mode keeps the live board central while video, chat, voting, and move context stay within reach.View full image ↗
Chess X Play tablet watch page with match header, live board, video, voting sidebar, move list, and chat panel
Tablet watch layoutView full image ↗
Chess X Play mobile watch page with compact header, video player, player clock card, live board, and current move button
Mobile watch layoutView full image ↗
Concept scope

What this concept demonstrates

The pitch produced a responsive home and live-watch concept across desktop, tablet and mobile. My contribution covered product and visual design, using the live board as the dominant interaction anchor.

Reflection

Watch mode needed one clear centre

The concept was strongest when video, chat, voting and notation supported the live board instead of competing with it; that hierarchy gave an unfamiliar product idea a clear centre.

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