NDA

Mid-Weight Product Designer – Admiral DXP & Mobile App

Designing the future of multi-brand insurance experiences

Admiral’s DXP (Digital Experience Platform) is an ambitious product designed to unify all of Admiral’s insurance brands across international markets into one cohesive digital experience. As a mid-level product designer, I played a key role in designing both the DXP platform and the Admiral mobile app, balancing user needs, business goals, and FCA compliance across a highly complex ecosystem.

DXP is set to be a game-changer in the insurance landscape, offering customers a seamless, omni-channel experience across web, app, and future digital touchpoints.

My Role

• Contributed to the design of DXP’s core features across multiple insurance products

• Delivered UI and UX improvements to the Admiral mobile app as part of a major refresh, focused on authentication.

• Collaborated with product managers, researchers, developers, and compliance teams

• Worked within FCA guidelines to ensure all interfaces met regulatory requirements

• Helped shape accessibility standards and contributed to design system evolution

Key Features Designed

• Centralised dashboard for policies across home, car, travel, and pet insurance

• Focused on authentication, sign-up/in and all types of registration/sign-in pathways.

• Modular design architecture to support multiple brands within one experience

• Secure account management, identity verification, and claims flows

• Seamless user journeys that adapt across mobile and web platforms

• Embedded regulatory messaging, disclaimers, and user safeguards throughout

Results

✅ Delivered critical features for one of Admiral’s most high-profile strategic products
✅ Strengthened the consistency and accessibility of the cross-brand design system
✅ Helped align multiple international teams toward a single, unified design vision
✅ Left a lasting design imprint on a product that will reshape customer expectations in insurance

Being part of the DXP initiative has challenged and expanded my design thinking—proving that with the right collaboration, even the most complex regulated systems can become usable, elegant, and future-ready.