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Nagra Kudelski · OpenTV

How do you keep an OTT product coherent across web, mobile, and TV?

Mid UX/UI design work on cross-platform OTT products including OpenTV and Nagra Sports, spanning modular design systems, responsive UI, workshops, prototypes, and global development handoff.

Project frame: Nagra Kudelski: cross-platform OTT experiences for OpenTV and Nagra Sports

Role
Mid UX/UI Designer
Year
Sep 2022 to Nov 2023
Platform
Web · Mobile · TV
OpenTV
OTT product

Designed cross-platform experiences for Nagra's streaming ecosystem.

Web
mobile and TV

Delivered responsive, high-fidelity UI across multiple device contexts.

System
modular patterns

Built and maintained modular design systems across web, mobile, and TV.

Global
handoff

Prepared pixel-perfect handoffs for global development teams.

01 — Context

The problem

OpenTV and Nagra Sports needed cross-platform experiences that could hold together across web, mobile, and TV. The design challenge was keeping the product responsive, modular, and coherent while supporting different viewing contexts and global development handoff.

02 — Evidence

What shaped the direction

Cross-platform coherence

OTT products need different interaction modes across web, mobile, and TV while still feeling like one product.

Workshop alignment

Led UX workshops and presented design strategies to align stakeholders around product direction.

Prototype pressure testing

Prototyped solutions before handoff so interaction decisions could be tested and refined.

Development readiness

Produced responsive, high-fidelity UI and pixel-perfect handoffs for global development teams.

03 — Process

How it came together

The brief

At Nagra Kudelski, I designed cross-platform experiences for OTT products including OpenTV and Nagra Sports. Visual polish was the easy part. The product had to feel coherent across web, mobile, and TV while staying responsive and implementation-ready for global development teams.

The streaming experience: lean-back browsing that gets you to play, fast.

A modular cross-screen system

Streaming products shift context constantly: a phone in one hand, a web player at a desk, a TV across the room. I built and maintained modular design-system patterns so the experience could adapt across all three without fragmenting.

Workshops, prototypes, handoff

The role combined UX workshops, prototyping, stakeholder presentations, and high-fidelity UI. The output was designed to do two jobs at once: align the product vision and give global development teams the detail needed to build it well.

04 — Craft

Decision trail

  • 01Built modular patterns so web, mobile, and TV experiences could share a coherent product language without ignoring device-specific behaviour.
  • 02Used workshops and prototypes to align product vision with stakeholder and business goals before high-fidelity delivery.
  • 03Prepared detailed handoffs for global development teams, reducing interpretation gaps between design and implementation.
05 — Impact

Outcome

3screen contexts
Systemmodular design
Globaldev handoff
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