Premier League/StockPort FC
Stockport FC, in partnership with the Premier League, explored a smart stadium experience to transform the traditional matchday journey. I was brought in to concept and design a mobile application that would guide fans from ticket purchase through to in-stadium engagement and post-match rewards. The app featured gamified check-ins, loyalty rewards, and live match interactions to boost fan retention and excitement. This concept aimed to set a new standard for lower-league digital fan experiences.
Year
2022
UI Design
UX Design
Product Design
Collaborative
Industry:
Sports/SaaS
DAO-B
Product Designer – Smart Stadium App for Stockport FC
Reimagining the matchday journey from ticket to final whistle
Stockport County FC, backed by a Premier League innovation initiative, set out to enhance the fan experience both inside and outside the stadium. I & another designer at Nagra were tasked with creating a mobile-first concept for a smart stadium app, a digital companion that would guide supporters through every stage of their matchday, from buying a ticket to unlocking post-game rewards.
The goal was to increase fan loyalty, modernise the in-stadium experience, and create new engagement opportunities for a growing supporter base.
My Role
Developed the product concept and interaction design for a matchday companion app
Designed intuitive flows for ticket purchasing, stadium check-ins, and fan challenges
Created a gamification model including badges, points, and rewards for active fans
Mapped end-to-end journeys across pre-match, in-stadium, and post-game phases
Collaborated with club stakeholders to align UX goals with operational feasibility
Key Features Designed
Digital ticket wallet with personalised matchday details and access guidance
Interactive stadium map with live queues, facilities, and seat-finding tools
In-stadium check-ins and mini-games to boost engagement during lulls in play
Post-match reward hub with stats, challenges, and loyalty point redemptions
Push notification system for live updates, challenges, and fan polls
Results
✅ Delivered a future-ready app concept that showcased the potential of smart stadiums
✅ Strengthened Stockport FC’s digital transformation ambitions within the EFL
✅ Created a scalable engagement model suitable for clubs beyond the Premier League
✅ Laid the groundwork for data-driven fan insights and long-term loyalty initiatives
This project blended UX strategy, fan psychology, and digital innovation—proving how thoughtful design can bring clubs and communities closer together in meaningful, measurable ways.
DAO-B
