QZee

Product Design Lead – B2B Booking Platform
Empowering service-based businesses to take control of their time

QZee is a modern booking and scheduling platform built for service providers in fitness, beauty, wellness, and beyond. As co-founder and design lead, I was responsible for the end-to-end product experience, from initial concept and user research to interface design, system architecture, and product strategy.

My Role

• Led product design and UX across the platform

• Built a lean, scalable design system to support rapid development

• Designed and tested flows for bookings, calendar sync, payments, and service management

• Developed a white-label business experience with branded booking pages

• Shaped product direction through iterative user feedback and analytics

  
  

Key Features Designed

• Custom booking pages for businesses to manage services, availability, and branding

• Request-to-book and waitlist logic to reduce dead time and fill gaps in schedules

• Stripe-integrated payments with optional deposits and advanced fee logic

• Automated reminders and emails to reduce no-shows and streamline comms

• Client management tools with notes, tags, and booking history

• Multi-service and group booking support to scale revenue channels

  
  

Results

✅ Helped launch QZee into multiple verticals including barbers, trainers, and wellness professionals
✅ Built a flexible system architecture that supports both solo providers and multi-staff businesses
✅ Enabled rapid onboarding of new businesses with minimal support through intuitive UX
✅ Delivered a highly customisable product without sacrificing performance or usability

This project allowed me to combine my product thinking, UX skills, and systems design expertise to create a platform that truly solves problems for time-based service businesses—without bloated enterprise overhead.